Final B2B Plan presented to Earthbox by Janet and Dominique

Final B2B Plan presented to Paddle Canada by Carlye, Yilin and Natasha

Paddle Canada Client Presentation from Carlye Oda

Team Meeting Times for Milestone #3

1:30pm - 2:00pm > Janet, Dom
2:10pm - 2:40pm > Carlye, Natasha, Yilin
2:50pm - 3:20pm > Leah, Kathryn

*in our normal classroom

Bring your draft document, digital presentation and speaking notes / plan for presentation.

B2B Strategy Guide

Tactics, Strategies and ROI

B2B Strategy, Tactics and ROI from Lindsey Fair

B2B Strategy

Going Google Case Study Assignment

This case study assignment is a little different. It will NOT follow the typical case study format for analysis. After spending 7 hours immersed in a B2B sales environment at the Google Engage conference you must complete a reflection paper based on the experience.

Your reflection paper must cover:

• A brand analysis of Google (what you saw and what wasn't obvious or in contradiction at the conference to what is the norm for Google)
• A CRM analysis including a discussion of their partners pipeline
• A channel analysis of what is seen at the conference

Your reflection can be a combination of visual and written content but is to be no more than 4 pages or 10 slides.

This assignment should be uploaded to slideshare.net and the link emailed to lfair@sl.on.ca. Document or Powerpoint format are both acceptable.

Due: June 4 @ 1:30pm
Marks: 8% reflection paper, 2% professionalism and engaged learning behavior displayed at the conference